Media Kit

Nelly Perez is the founder of Nelly IS Marketing and one of the most recognized voices in contractor growth marketing.

Born in the Dominican Republic and raised in the United States, Nelly built his career through discipline and firsthand experience, from field work as a subcontractor to managing over $5 million in annual purchase orders at TOTO, a global manufacturing brand.

In 2019 he founded Nelly IS Marketing, a performance-driven agency that helps home service contractors build data-driven marketing systems that generate consistent leads and predictable growth. Since then, his team has served more than 500 contractors across the country, helping companies generate nine figures in combined revenue.

In 2022, Nelly acquired a concrete coatings company, personally closed the first 40 jobs from leads he generated, rebuilt the business from the inside out, and exited within two years, putting into practice everything he teaches about predictable marketing and scalable growth.

Today he works with established contractors who are ready to stop guessing and start scaling, and speaks to trade associations, industry events, and founder groups on what it actually takes to grow a contractor business with precision and discipline.