Case Study: Fastlane Coatings
Fastlane Coatings
Concrete Coatings
Services provided:
- Facebook and Instagram Ads
- CRM Setup
- Continuous Optimization
Core Outcome
Consistent lead flow and steady year-over-year growth
Video Testimonial
Watch Kimberly, co-owner of Fastlane Coatings, share how Nelly IS Marketing helped Fastlane Coatings drive consistent growth year after year.
Challenge
Fastlane Coatings had strong word-of-mouth and a good brand reputation, but they had inconsistent leads with their paid Facebook ads. Their online marketing wasn’t generating enough leads to keep their multiple crews busy; furthermore, without a CRM, their follow-up process was manual and time-consuming. Competing in the busy Las Vegas market made it difficult to scale without a system that worked every day.
Solution
Nelly IS Marketing set up targeted Facebook and Instagram ad campaigns where we created custom videos, images, and messaging designed to bring in qualified local homeowners. A custom CRM was built to capture every lead and automate follow-ups, appointment reminders, and job reminders. With daily monitoring and weekly optimization, we were able to get the cost per lead to a scalable place.
Results
- Consistent lead flow month after month
- Streamlined follow-up process for sales and office staff
- Clear tracking of ad performance and ROI
- Continuous growth despite changing market conditions
What These Results Mean for You
When your marketing and systems work together, growth becomes predictable. Nelly IS Marketing helps contractors build a marketing engine that runs on data, automation, and real optimization.
Reviews
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