Case Study: Fortified Floor Coatings
Fortified Floor Coatings
Floor Coating Services
Services provided:
- New Website
- Local SEO
- Paid Ads
Core Outcome
Over 100 leads per month with strong and consistent call volume
Challenge
Fortified was a brand-new business ready to start strong from the very beginning. However, they wanted to grow their business online but didn’t have a system that generated reliable leads. Their initial digital footprint was non-existent; they lacked visibility in local search results, and without a clear digital strategy, most of their growth depended on referrals. This made it difficult to predict new business each month.
Solution
Nelly IS Marketing built a new website from scratch, featuring all of their services and centered on clear messaging and compelling calls to action. To ensure the business launched with momentum, local SEO was implemented to help Fortified appear at the top of search results, alongside targeted paid ads campaigns designed to attract homeowners actively looking for their services. The Nelly IS Marketing team regularly monitored and optimized performance to maintain high lead quality and a low cost per lead.
Results
- Fortified now generates more than 100 qualified leads every month
- Organic call volume has increased significantly, and because everything is automated and tracked, the client can see their ROI clearly.
- The new website and ad system created predictable, measurable growth
What These Results Mean for You
A strong online foundation and data-driven campaigns can completely change how your business grows. Nelly IS Marketing helps contractors turn their website and marketing into a system that brings in steady leads and consistent revenue.
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