Contractor Growth Strategist | Performance Marketing
500+ contractors. More than nine figures in revenue generated. I build and run full-performance systems with the strategy, precision, and accountability serious operators demand.
I Work With Contractors Who Are Done Guessing
You’ve already built something real. You have crews. You have a sales process. You’re closing jobs.
But your lead flow isn’t consistent. Your marketing feels like it’s running you instead of the other way around. And somewhere between managing operations and chasing growth, you’ve realized that what got you here won’t get you to the next level.
That’s where I come in.
The contractors I work with are typically:
- Generating $1M to $10M+ in annual revenue
- Running structured operations with sales processes in place
- Tired of agencies with low attention to detail, poor communication, and no real accountability for results
- Operating with an in-house team that can't keep up with the latest strategies, algorithms, and AI-driven tools and ready for a specialized team with national reach and elite oversight
- Ready to invest in a system that produces predictable, measurable growth
If that’s you, you’re in the right place.
This Isn't Marketing. This Is a Growth System.
Most contractors have tried marketing. Ads. SEO. Lead services. Some of it worked. Some of it didn’t. None of it was predictable.
That’s not a channel problem. That’s a systems problem.
What I build isn’t a campaign. It’s an engineered growth infrastructure designed around your numbers, your market, and your sales process, built to run with precision and discipline.
I focus on three variables that drive every dollar of contractor revenue:
- Lead Volume: Consistently increasing the number of qualified opportunities entering your pipeline.
- Lead Quality: Tightening targeting and messaging so the right homeowners are requesting quotes, not just clicking.
- Conversion Performance: Ensuring those leads turn into booked jobs through disciplined follow-up, tracking, and accountability.
When all three are working together, marketing stops feeling like a gamble. It starts performing like the growth engine your business actually needs.
A Proven Process. Refined Across 500+ Contractor Businesses.
Every system I build follows the same disciplined framework, one I’ve developed and refined over years of working inside contractor businesses across the country.
It starts with deep customer research and precise market positioning. From there, we build data-driven creative, launch with full tracking in place, and enter a continuous cycle of optimization and ROI accountability.
Every step is structured. Every decision is backed by data. Every outcome is measured. That’s what makes this different from everything else you’ve tried.
Every Decision Has to Be Backed by Data. No Exceptions.
The contractors who scale aren’t the ones spending the most on marketing. They’re the ones who know exactly what’s working, why it’s working, and where to push harder.
That requires a system built around the metrics that actually matter:
- Cost per lead
- Lead response time
- Lead-to-estimate rate
- Estimate-to-job close rate
- Customer acquisition cost
- Revenue per lead
These numbers tell you where your pipeline is leaking and exactly where to invest to fix it.
That’s the difference between contractors who grow with confidence and contractors who stay stuck in cycles of feast and famine.
I Architect the Strategy. My Team Executes It at an Elite Level.
Through Nelly IS Marketing, we work with contractors across the United States to build and manage full-service performance marketing systems. This includes:
- Paid advertising systems built for your market and trade
- Local SEO, Google visibility, and AI search optimization built on custom websites engineered to rank and convert
- Conversion funnels and landing pages engineered to produce
- CRM tracking, automation, and lead management infrastructure
- Performance dashboards and reporting so you always know where you stand
This isn’t a retainer where you hope something works. This is a system with ownership, structure, and measurable outcomes at every layer.
The goal is always the same: Consistent leads. Predictable growth. A system that scales with you.
How I Think About Contractor Growth
I regularly share insights on:
- Data-driven marketing for contractors
- Predictable lead generation
- Conversion and sales performance
- Scaling home service businesses with the right foundations
What People Are Saying About Nelly Perez
Explore what others are saying about Nelly’s impact and expertise in business strategy and automation.
Questions I Get Asked Most
Who do you work with?
I work with established home service contractors who are serious about growth. Most are generating $1M or more in annual revenue, have a structured sales process in place, and are ready to invest in a marketing system that produces measurable, predictable results.
I do not work with contractors who are still building their foundational operations or looking for the cheapest option available. The contractors I work with want to operate at a higher level and are committed to doing what it takes to get there.
What makes you different from other marketers or agencies?
Most marketers understand marketing. I understand marketing, sales, operations, and how contractor businesses actually run from the inside out.
I have worked inside 500+ contractor businesses across the country. I acquired a concrete coatings company, personally closed the first 40 jobs from leads we generated, grew it, and exited within two years. I know what it feels like to have skin in the game.
That combination of marketing expertise and real operator experience is what my clients feel immediately. They are not talking to someone who learned their industry from a course. They are talking to someone who has lived it.
What do you actually do?
I architect performance marketing systems for contractors and my team at Nelly IS Marketing executes them at an elite level.
This includes paid advertising, SEO, AI search visibility, custom websites built to rank and convert, CRM tracking, automation, and performance dashboards. Every system is built around the contractor’s specific market, trade, and sales process.
My role is strategy, oversight, and making sure the system produces results.
Do you speak at events?
Yes. I speak at contractor trade associations, industry events, and founder groups on two core topics: building digital dominance in your local market and diagnosing exactly what is broken in your marketing using a structured constraint framework.
Every talk is built around practical frameworks contractors can apply immediately. If you are interested in having me speak at your event, visit the speaking page to learn more and inquire.
How do I start working with you?
Click the link below, fill out a brief inquiry, and we will set up a call to understand your business, where you are, and where you want to go. From there I will tell you honestly whether I think we are the right fit and what working together would look like.
If You're Ready to Operate at a Different Level, Let's Talk.
You’ve done the hard work of building a real business. Now it’s time to build the system that grows it.