I help $1–10M home service contractors install the marketing, systems, and performance infrastructure to scale, so the company runs on process, not people.
How I Help Contractors Install the 2 Systems That Power Scalable Growth
Systemize, delegate, and track every part of your home improvement business
For contractors ready to scale without the slip-ups.
- Daily job + task execution with built-in QC
- SOPs followed because they’re part of the process
- Scoreboards that show who’s executing and who’s not
- Visibility across every role, crew, and department
- Performance data that powers coaching, pay, and promotion
- Communication locked to tasks, not buried in texts
Contractor Marketing Systems
Trusted by 500+ contractors. More than 9 figures in revenue driven.
- SEO and paid ad systems that build real pipelines
- High-converting websites with built-in automation
- Brand development that compounds
- Marketing aligned with sales, not fighting it
Why Most Contractors Stall Between $1–10M
You’re growing. You’re hiring. You’ve built a real business.
But underneath the growth, cracks are showing:
- Callback rates creeping up
- Sales process shifting by rep
- Good team members underperforming & great ones burning out
- Marketing feels random
- You’re still the one keeping it all on track
- Everyday still feels chaotic
This is the ceiling of growth powered by hard work.
Getting to $1M took grit and hard work, but staying in that mode is what keeps you stuck.
At this level, the game changes.
This is where the shift must happen from doing the work to building a system that does it for you.
From being the system, to installing one that runs without you.
One scoreboard. One rhythm.
Built to scale real trades businesses without burning out the people behind them.
From subcontractor to founder, to builder of the first scoreboard and operating system for contractors.
I started where most contractors start. Doing the work and trying to hold it all together.
Then I:
- Acquired, grew, and exited a home service company
- Built a 40-person marketing agency
- Helped 500+ contractors scale
All while realizing something:
What got you to 7 figures will keep you from 8, unless you install the infrastructure to scale.
That’s why I built EIDN™: The scoreboard and operating system that lets real contractors grow without chaos, confusion, or burnout.
Now I help $1–10M founders install the same systems, and build companies that don’t stall or break on the path to 8 and 9 figures.
Private Implementation for $500k–$10M Contractors
I work directly with you and your leadership team to install the infrastructure that takes the weight off your back, and positions the business to scale without you as the bottleneck.
- Restructure your org chart for the next phase
- Install leadership rhythms powered by scoreboards
- Align marketing, sales, and fulfillment
- Replace owner-reliance with team execution
Limited availability. High-commitment only.
What People Are Saying About Nelly Perez
Explore what others are saying about Nelly’s impact and expertise in business strategy and automation.
Feeling the Invisible Weight? Let’s Find Out Why.
Take the free EIDN Execution Score™ and see where the friction is, what it’s costing you, and how to build a business that runs without you carrying it.
Take 5 minutes. Get real clarity.
Ready to Scale Clean?
You’ve carried the weight long enough. Now it’s time to build a business that carries you.